Branding
WBT
Wallonia, Reimagined
A Destination, Designed as One
After defining its new brand world, VISITWallonia.be needed a graphic charter to bring greater coherence and modernity to its identity. The objective was clear: align every touchpoint and strengthen visual recognition across all communications.
We redesigned the full range of tourist brochures and maps, creating a consistent and contemporary system that unifies themes such as cycling, hiking, gastronomy, castles, cities and slow tourism. Clear layouts, strong typographic structure and a flexible visual framework ensure each edition feels unique, while unmistakably part of the same family.
The new charter also extends to internal tools, from business cards to presentation templates and communication materials, embedding the brand at every level. One destination, expressed through one coherent and recognisable visual language.