Branding
Packaging
Tarte à moi
A bold new look
Home-Made Happiness, Made Visible
Tarte à Moi is a home-made style patisserie sold exclusively at Delhaize. In a crowded market, they wanted to stand out on shelf while reinforcing the promise of bringing joy and indulgence into every home.
We knew authenticity and clarity were key. While Tarte à Moi was already known for quality, the branding needed attitude to cut through the clutter. Playful, bold, and unmistakably personal, without losing the warmth and charm that defines the brand.
The new identity makes it easy for consumers to navigate the range, while inviting them to enjoy each Tarte à Moi moment their way. The signature yellow slice now serves as a strong brand marker across packaging, illustrations, and campaigns. Clear colour coding, eye-catching in-store activations, mouthwatering photography, and engaging digital content all bring the playful spirit of Tarte à Moi to life.