{"id":95,"date":"2026-01-27T15:02:51","date_gmt":"2026-01-27T15:02:51","guid":{"rendered":"https:\/\/loving-booth.161-97-159-9.plesk.page\/?post_type=works&#038;p=95"},"modified":"2026-03-04T10:19:43","modified_gmt":"2026-03-04T10:19:43","slug":"delhaize-l-e-s-s-method","status":"publish","type":"works","link":"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/delhaize-l-e-s-s-method\/","title":{"rendered":"Delhaize &#8211; L.E.S.S. Method"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"95\" class=\"elementor elementor-95\" data-elementor-post-type=\"works\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba401bf clean-blur-bg e-flex e-con-boxed e-con e-parent\" data-id=\"ba401bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3eb3a30 e-con-full e-flex e-con e-child\" data-id=\"3eb3a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70e14b0 elementor-widget elementor-widget-spacer\" data-id=\"70e14b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d85ce1f e-con-full e-flex e-con e-child\" data-id=\"d85ce1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2a7620a e-con-full e-flex e-con e-child\" data-id=\"2a7620a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fed04 elementor-widget elementor-widget-heading\" data-id=\"a2fed04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Packaging<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd72430 elementor-widget elementor-widget-heading\" data-id=\"cd72430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Delhaize<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6269624 elementor-widget elementor-widget-heading\" data-id=\"6269624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L.E.S.S. Method<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8322887 elementor-widget elementor-widget-spacer\" data-id=\"8322887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edd2ab1 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"edd2ab1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b7c98 elementor-widget elementor-widget-spacer\" data-id=\"a5b7c98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16767ca e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"16767ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38926a3 elementor-widget elementor-widget-spacer\" data-id=\"38926a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c15745 e-flex e-con-boxed e-con e-parent\" data-id=\"5c15745\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-09d672d e-con-full e-flex e-con e-child\" data-id=\"09d672d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1466905 elementor-widget elementor-widget-spacer\" data-id=\"1466905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d387859 e-con-full e-flex e-con e-child\" data-id=\"d387859\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7b0ca05 e-con-full e-flex e-con e-child\" data-id=\"7b0ca05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-faa1f51 elementor-widget elementor-widget-heading\" data-id=\"faa1f51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reimagining Delhaize Private Labels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16416d9 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"16416d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8dcdb6 elementor-widget elementor-widget-spacer\" data-id=\"c8dcdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dadfb64 e-con-full e-flex e-con e-child\" data-id=\"dadfb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f32271 elementor-widget elementor-widget-text-editor\" data-id=\"7f32271\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">For 20 years, <strong>Delhaize<\/strong> has been a trusted part of Belgian shoppers\u2019 lives. When the brand needed a new private label identity and packaging architecture for its two ranges, the goal was clear: create a distinctive visual system that reflects Delhaize\u2019s values of clarity, strength, and rejuvenation, while helping shoppers navigate the aisles with confidence.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ea6de elementor-widget elementor-widget-spacer\" data-id=\"80ea6de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-acaecef e-flex e-con-boxed e-con e-parent\" data-id=\"acaecef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fe0a25a e-con-full e-flex e-con e-child\" data-id=\"fe0a25a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a4591 elementor-widget elementor-widget-image\" data-id=\"d9a4591\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1183\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-scaled.webp\" class=\"attachment-full size-full wp-image-2394\" alt=\"\" srcset=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-scaled.webp 2560w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-300x139.webp 300w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-1024x473.webp 1024w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-768x355.webp 768w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-1536x710.webp 1536w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_First_Image-2048x946.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ae498e4 e-flex e-con-boxed e-con e-parent\" data-id=\"ae498e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dbcee36 e-con-full e-flex e-con e-child\" data-id=\"dbcee36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbaf2d elementor-pagination-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"0cbaf2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper swiper-image-stretch\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Carrousel3.webp\" alt=\"Delhaize_Carrousel3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Carrousel1.webp\" alt=\"Delhaize_Carrousel1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Carrousel2.webp\" alt=\"Delhaize_Carrousel2\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb5f8c5 e-flex e-con-boxed e-con e-parent\" data-id=\"cb5f8c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aaaf318 e-con-full e-flex e-con e-child\" data-id=\"aaaf318\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4a717 elementor-widget elementor-widget-video\" data-id=\"6e4a717\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"video-with-sound\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;hosted&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/02\/Case-delhaize-1920x1080_RECUT_-WEBSITE_HOME-PAGE_1-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28c3a0e e-flex e-con-boxed e-con e-parent\" data-id=\"28c3a0e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1264834 e-con-full e-flex e-con e-child\" data-id=\"1264834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-789592c e-con-full e-flex e-con e-child\" data-id=\"789592c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f0756 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"c6f0756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1803\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-scaled.webp\" class=\"attachment-full size-full wp-image-2398\" alt=\"\" srcset=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-scaled.webp 2560w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-300x211.webp 300w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-1024x721.webp 1024w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-768x541.webp 768w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-1536x1082.webp 1536w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-2048x1442.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e56e4a e-con-full e-flex e-con e-child\" data-id=\"4e56e4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a03c18b elementor-widget elementor-widget-text-editor\" data-id=\"a03c18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We recognised that consumers are overloaded with information at the supermarket. They want products that balance quality and affordability while being instantly recognizable. To meet this, we developed the <strong>L.E.S.S. Method<\/strong> \u2014 Liberate the Lion, Exciting, Sobriety, Sustainability \u2014 a framework to guide the redesign of the two private label ranges. This approach ensured every pack communicated both quality and accessibility, while making shopping simpler and more intuitive.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be332ad e-flex e-con-boxed e-con e-parent\" data-id=\"be332ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d69e734 e-con-full e-flex e-con e-child\" data-id=\"d69e734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f3170cb e-con-full e-flex e-con e-child\" data-id=\"f3170cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-81bb2f9 elementor-widget elementor-widget-image\" data-id=\"81bb2f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B.webp\" class=\"attachment-full size-full wp-image-2399\" alt=\"\" srcset=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B.webp 2560w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B-300x169.webp 300w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B-1024x576.webp 1024w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B-768x432.webp 768w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B-1536x864.webp 1536w, https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Last_Image-B-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c3eafa e-flex e-con-boxed e-con e-parent\" data-id=\"9c3eafa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a25c231 e-con-full e-flex e-con e-child\" data-id=\"a25c231\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-48dbcd3 e-con-full e-flex e-con e-child\" data-id=\"48dbcd3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b4ec8 elementor-widget elementor-widget-text-editor\" data-id=\"f2b4ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">The result was a comprehensive rebranding of 3,000 products across multiple categories, with SKUs growing from 270 in 2023 to 880 by July 2025. The redesign emphasized affordable yet qualitative products and reinforced a distinctive customer experience through clear visual codes for the two private label ranges. The work was recognized with a Bronze Pentawards 2025 for Private Label \u2013 Food, highlighting Delhaize\u2019s leadership in creating a strong, modern, and recognizable brand presence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09da31e elementor-widget elementor-widget-spacer\" data-id=\"09da31e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa60661 e-flex e-con-boxed e-con e-parent\" data-id=\"fa60661\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce7459f e-con-full e-flex e-con e-child\" data-id=\"ce7459f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e611d elementor-widget elementor-widget-heading\" data-id=\"73e611d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other cases that might interest you<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-310bc8a e-con-full e-flex e-con e-child\" data-id=\"310bc8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e1075 elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"e2e1075\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:138,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_laptop&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t\t\t\t<div class=\"swiper elementor-loop-container elementor-grid\" role=\"list\" dir=\"ltr\">\n\t\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t<style id=\"loop-dynamic-138\">.e-loop-item-2553 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2553 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/02\/Cov-web-site-scaled.jpg\");}.e-loop-item-2553 .elementor-element.elementor-element-6654b46 .elementor-heading-title{color:#fff9e5;}.e-loop-item-2553 .elementor-element.elementor-element-3aeda0d .elementor-heading-title{color:#fff9e5;}<\/style><style id=\"loop-138\">.elementor-138 .elementor-element.elementor-element-ec817bc{--display:flex;--min-height:290px;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:flex-end;--align-items:flex-start;--overlay-opacity:1;--z-index:0;}.elementor-138 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .elementor-138 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-position:center center;background-repeat:no-repeat;background-size:cover;}.elementor-138 .elementor-element.elementor-element-ec817bc::before, .elementor-138 .elementor-element.elementor-element-ec817bc > .elementor-background-video-container::before, .elementor-138 .elementor-element.elementor-element-ec817bc > .e-con-inner > .elementor-background-video-container::before, .elementor-138 .elementor-element.elementor-element-ec817bc > .elementor-background-slideshow::before, .elementor-138 .elementor-element.elementor-element-ec817bc > .e-con-inner > .elementor-background-slideshow::before, .elementor-138 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer::before{--background-overlay:'';}.elementor-138 .elementor-element.elementor-element-6654b46{margin:0px 0px calc(var(--kit-widget-spacing, 0px) + -25px) 0px;}@media(min-width:768px){.elementor-138 .elementor-element.elementor-element-ec817bc{--content-width:500px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"138\" class=\"elementor elementor-138 swiper-slide e-loop-item e-loop-item-2553 post-2553 works type-works status-publish hentry work_category-branding\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-ec817bc e-flex e-con-boxed e-con e-parent\" data-id=\"ec817bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/wbt-wbt-vous-emballe\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6654b46 elementor-widget elementor-widget-heading\" data-id=\"6654b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">WBT<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda0d elementor-widget elementor-widget-heading\" data-id=\"3aeda0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wallonia, Reimagined<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-138\">.e-loop-item-2539 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2539 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/0c5c29e41ac6651b3e5c352389f7e440c00ca2ff.png\");}.e-loop-item-2539 .elementor-element.elementor-element-6654b46 .elementor-heading-title{color:#fff9e5;}.e-loop-item-2539 .elementor-element.elementor-element-3aeda0d .elementor-heading-title{color:#fff9e5;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"138\" class=\"elementor elementor-138 swiper-slide e-loop-item e-loop-item-2539 post-2539 works type-works status-publish hentry work_category-campaigning\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-ec817bc e-flex e-con-boxed e-con e-parent\" data-id=\"ec817bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/spf-fod-take-ten\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6654b46 elementor-widget elementor-widget-heading\" data-id=\"6654b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">SPF\/FOD<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda0d elementor-widget elementor-widget-heading\" data-id=\"3aeda0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Take ten<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-138\">.e-loop-item-2363 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2363 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/02\/Poopcast_Background_Image.png\");}.e-loop-item-2363 .elementor-element.elementor-element-6654b46 .elementor-heading-title{color:#fff9e5;}.e-loop-item-2363 .elementor-element.elementor-element-3aeda0d .elementor-heading-title{color:#fff9e5;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"138\" class=\"elementor elementor-138 swiper-slide e-loop-item e-loop-item-2363 post-2363 works type-works status-publish hentry work_category-campaigning\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-ec817bc e-flex e-con-boxed e-con e-parent\" data-id=\"ec817bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/poopcast-conversations-you-cant-hold-in\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6654b46 elementor-widget elementor-widget-heading\" data-id=\"6654b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lilly<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda0d elementor-widget elementor-widget-heading\" data-id=\"3aeda0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Poopcasts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-138\">.e-loop-item-2351 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2351 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/02\/TAM_Background_Image_V2.webp.png\");}.e-loop-item-2351 .elementor-element.elementor-element-6654b46 .elementor-heading-title{color:#000000;}.e-loop-item-2351 .elementor-element.elementor-element-3aeda0d .elementor-heading-title{color:#000000;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"138\" class=\"elementor elementor-138 swiper-slide e-loop-item e-loop-item-2351 post-2351 works type-works status-publish hentry work_category-branding work_category-packaging\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-ec817bc e-flex e-con-boxed e-con e-parent\" data-id=\"ec817bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/tarte-a-moi-home-made-happiness\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6654b46 elementor-widget elementor-widget-heading\" data-id=\"6654b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tarte \u00e0 moi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda0d elementor-widget elementor-widget-heading\" data-id=\"3aeda0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A bold new look<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-138\">.e-loop-item-2303 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-2303 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/02\/McCain_Background_Image-scaled.webp\");}.e-loop-item-2303 .elementor-element.elementor-element-6654b46 .elementor-heading-title{color:#000000;}.e-loop-item-2303 .elementor-element.elementor-element-3aeda0d .elementor-heading-title{color:#000000;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"138\" class=\"elementor elementor-138 swiper-slide e-loop-item e-loop-item-2303 post-2303 works type-works status-publish hentry work_category-campaigning\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-ec817bc e-flex e-con-boxed e-con e-parent\" data-id=\"ec817bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/mccain-celebrating-40-years\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6654b46 elementor-widget elementor-widget-heading\" data-id=\"6654b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">McCain<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda0d elementor-widget elementor-widget-heading\" data-id=\"3aeda0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Celebrating 40 Years<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-138\">.e-loop-item-95 .elementor-element.elementor-element-ec817bc:not(.elementor-motion-effects-element-type-background), .e-loop-item-95 .elementor-element.elementor-element-ec817bc > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/loving-booth.161-97-159-9.plesk.page\/wp-content\/uploads\/2026\/01\/Delhaize_Background_Image.webp\");}.e-loop-item-95 .elementor-element.elementor-element-6654b46 .elementor-heading-title{color:#000000;}.e-loop-item-95 .elementor-element.elementor-element-3aeda0d .elementor-heading-title{color:#000000;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"138\" class=\"elementor elementor-138 swiper-slide e-loop-item e-loop-item-95 post-95 works type-works status-publish hentry work_category-packaging\" data-elementor-post-type=\"elementor_library\" role=\"group\" aria-roledescription=\"slide\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-ec817bc e-flex e-con-boxed e-con e-parent\" data-id=\"ec817bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/loving-booth.161-97-159-9.plesk.page\/index.php\/works\/delhaize-l-e-s-s-method\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6654b46 elementor-widget elementor-widget-heading\" data-id=\"6654b46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Delhaize<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aeda0d elementor-widget elementor-widget-heading\" data-id=\"3aeda0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">L.E.S.S. 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